If you have a non-ecommerce site, you may be missing important insights by focusing exclusively on averages. Avinash illustrates specific metrics you can use to go beyond averages to get a true picture of what is happening on your site.
http://www.google.com/analytics/conversionuniversity.html
Category: Howto Uploaded: September 13th, 2007 @ 4:37 pm Author:Google
